With 2025 underway, China’s vaping industry enters a new regulatory era. Specifically, new rules reshape how global and local brands operate in the market. As a leading vaping brand, VAPESKY has compiled clear compliance rules to help brands navigate these changes. Moreover, this guide breaks down critical regulations and actionable steps for full compliance.
Core Updates to China’s 2025 Vaping Regulations
Notably, 2025’s regulations focus on three interconnected key areas. Each update aims to standardize the industry while protecting consumer safety. Below is a detailed breakdown of each regulatory pillar.
1.1 Tightened Product Testing & Safety Standards
First, China’s State Tobacco Monopoly Administration (STMA) has tightened product testing requirements. All vaping products must pass national safety audits by Q3 2025; otherwise, uncertified products will be removed from the market immediately. This includes stricter checks on ingredient purity and device functionality.
1.2 Restricted Marketing & Promotional Activities
Secondly, marketing restrictions are another major change. For instance, brands can no longer advertise vaping products on social media or e-commerce platforms. In-store promotions are limited to product information only—consequently, no health claims or youth-targeted messaging are allowed. These rules aim to prevent underage access and misleading advertising.
1.3 Enhanced Import/Export Documentation Requirements
Additionally, import/export rules now require additional customs documentation for cross-border sales. Brands must submit STMA-approved certifications alongside standard shipping documents. This update streamlines regulatory oversight of cross-border vaping product flows.
2. Product Compliance: Non-Negotiable Standards for Brands
First and foremost, VAPESKY’s compliance team identifies product testing as the top priority. All e-liquid ingredients must be listed in the STMA’s approved database; furthermore, nicotine concentration is capped at 20mg/mL—down from 25mg/mL in 2024. Additionally, packaging must include Chinese warning labels and batch certification numbers. As a result, VAPESKY has already updated its product line to meet these standards.
3. Marketing & Sales Compliance: Avoid Costly Penalties
Importantly, 2025 regulations impose fines up to ¥500,000 for non-compliant marketing. Therefore, VAPESKY advises brands to remove all social media ads by January 2025. Retail partners must display only official product specs—simultaneously, no promotional posters or discounts targeting under-21s are permitted. Moreover, online sales are restricted to licensed platforms with age-verification systems.
4. Import/Export Compliance: Streamline Customs Processes
For cross-border brands, new customs documentation rules take effect in 2025. Specifically, VAPESKY’s compliance checklist includes STMA certification, ingredient safety reports, and tax clearance documents. Brands must submit these 15 days before shipment; otherwise, delays may occur. To support partners, VAPESKY has a dedicated team to help complete these steps efficiently.
VAPESKY’s 2025 Compliance Strategy for Brands
4.1 Proactive Product Certification & Audits
Unlike reactive approaches, VAPESKY’s strategy for 2025 compliance is proactive. For example, the brand has completed all product testing and certification ahead of the STMA deadline. Furthermore, it offers free compliance audits for partner brands—covering product specs, marketing materials, and import/export docs. These audits identify gaps before they lead to penalties.
4.2 Retail Partner Training & Support
In addition to audits, VAPESKY provides regular training for retail partners. These sessions cover new labeling rules, marketing restrictions, and customer communication guidelines. As a result, every touchpoint meets 2025 regulatory standards. According to internal data, brands partnering with VAPESKY reduce compliance risks by 80%.
Why 2025 Compliance Matters for Brand Success in China
5.1 Mitigate Regulatory Risks & Penalties
Beyond avoiding fines, non-compliance risks permanent market exclusion. Notably, 2025 regulations aim to clean up the industry, favoring legitimate, safety-focused brands. Thus, VAPESKY’s compliance framework helps brands build trust with regulators and consumers alike. This trust is critical for long-term market access.
5.2 Gain Competitive Advantage in a Regulated Market
Additionally, compliant brands gain a competitive edge in China’s $15B vaping market. Thanks to VAPESKY’s pre-approved product line and compliance support, partners can focus on growth rather than regulatory hurdles. Ultimately, this is the key to long-term success in China’s regulated vaping landscape. Early compliance adopters will capture market share as non-compliant brands exit.
Partner with VAPESKY to master 2025 China vaping regulations. Consequently, secure your brand’s compliance and market position today!